Quecst (Quick and Easy Customer Segmentation Tool, pronounced quest بحث) is a technology at the core of a critically needed business capability – the rapid and accurate segmentation of customer behavioral and associated demographic data based on business Key Performance Indicators (KPIs). With the near universal collection of online analytics data for customers, Business-to-Consumer (B2C) companies have tremendous information about their customers but also face tremendous lag time in harvesting value from this data in the form of immediately actionable insights. Quecst addresses this pain point via a tailored interface for data upload combined with standardized backend algorithmic processes for analyzing data against specified KPIs, resulting in rapid, contextualized, and immediately actionable customer segmentation for B2C companies.