Approaches to collecting website analytics data can be grouped by the focus of data collection efforts, resulting in the emergence of three general methodologies, namely: (a) user-centric, (b) site-centric, and (c) network-centric. The central traits of each are as follows. User-centric: Web analytics data is gathered via a panel of users, which is tracked by software installed on…… Continue reading User-centric, site-centric, and network-centric: Approaches to collecting website analytics data