Author: Jim Jansen

For Audiences, Customers, and Users – often interested in different analytics Audiences Typical analytics: likes, shares, comments, tags, reposting KPIs – engagements, dialog, conversations Customers Typical analytics: Impressions, clicks, CTR, CR, ROAI, reviews KPIs – purchases, revenue, money Users Typical analytics: Time on Task, performance, ease of use KPIs – usability, satisfaction See more about…… Continue reading Differences Among Audiences, Customers, and Users

Users are a group of people interacting with a system or device, utilizing the features and functions provided to perform tasks or achieve goals. User Types: can range from casual individuals to professionals who rely on complex software for specialized purposes. User Concept is fundamental to the design and development, as it helps determine how…… Continue reading What is a user?

Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts. Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations. Customer Description involves considering demographics, interests, knowledge, & expectations…… Continue reading What is a customer?

Audience – a group of people who are the intended recipients a particular message (i.e., content). Content is transmitted to a group of people who receive and interpret the message. Audience Description involves considering demographics, interests, knowledge, & expectations to tailor the message. Audience Analytics, including reactions to the content, can provide valuable insights to…… Continue reading What is an audience?

To understand the “target market”! The target market is colloquially defined as a group of people identified as ‘right’ for an offering. The target market should receive the majority of a firm’s time, resources, and attention. The rationale is is that it is better to be focused than to be dispersed. Depersonification process to generate…… Continue reading What is the motivation for analytics?

People data are datasets describing people, including but not limited to behaviors, demographics, pain points, or attitudes. Dimension People Data Cleanliness Typically has a high percentage of missing values and (depending on the data collection) errors. Depending on the data collection methods can have a very low error percentage. Interaction Typically edited and added to…… Continue reading What is people data?

It a two-step process of 1.Depersonification – the representation of real people by numerical, text, or other data, creating quantitative proxies for representing a set of people 2.Personification – the algorithmically generated representation of numbers, text, metrics, and other user data in the form of fictitious humans. See more about using analytics to make impactful…… Continue reading What is the concept of analytics?