Combining Discrete And Continuous Representations Of Preference Heterogeneity: A Latent Class Approach

In this article, we will be reviewing a research paper, titled: Combining Discrete and Continuous Representations of Preference Heterogeneity: A Latent Class Approach. Possible methods to incorporate variability in leisure requirements are examined in this research paper. The focus of the paper is on finding alternative methods to incorporate heterogeneity in recreational demand. The researchers…… Continue reading Combining Discrete And Continuous Representations Of Preference Heterogeneity: A Latent Class Approach

Customer Segmentation Based on Buying and Returning Behaviour

In this article, we will be reviewing a research paper, titled: ‘Customer segmentation based on buying and returning behaviour’. The focus of this research paper is based on two aspects, which are:  To determine if a general-purpose strategy conforms to the clothing businesses that involve e-commerce To properly assess for certain if customer rates of…… Continue reading Customer Segmentation Based on Buying and Returning Behaviour

Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

In this article we will be reviewing a research paper titled: Customer segmentation and strategy development based on customer lifetime value; published by Elsevier in the year 2006. The authors have presented an approach for evaluating customer value and segmenting customers into segments on the basis of their value. Following the segmentation of consumers on…… Continue reading Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary

In this article, we will be reviewing a research paper titled: ‘Intelligent Value-Based Customer Segmentation Method for Campaign Management: A Case Study of Automobile Retailer’ (2008).  The research proposes an approach that blends consumer targeting and customer segmentation for an effective marketing strategy that targets the right kind of consumers. The research paper is authored…… Continue reading Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary