Today we will be reviewing a segmentation research article titled “Issues and Advances in Segmentation Research.” Yoram Wind is the author of this article. It was published in 1978 in the Journal of Marketing Research on the behalf of the American Marketing Association. The article serves as important base information for marketers to innovate their…… Continue reading Issues and Advances in Segmentation Research – A Summary
Author: Sana
Customer Segmentation Issues And Strategies For An Automobile Dealership With Two Clustering Techniques – A Summary
In this post, we review the customer segmentation research article, “Customer segmentation issues and strategies for an automobile dealership with two clustering techniques” (2015) by authors from Taiwan: Chih-Fong Tsai from National Central University, Ya-Han Hu from National Chung Cheng University, and Yu-Hsin Lu from Feng Chia University. The Business Case for Segmentation The authors…… Continue reading Customer Segmentation Issues And Strategies For An Automobile Dealership With Two Clustering Techniques – A Summary