Customer Segmentation Based on Buying and Returning Behaviour

In this article, we will be reviewing a research paper, titled: ‘Customer segmentation based on buying and returning behaviour’. The focus of this research paper is based on two aspects, which are:  To determine if a general-purpose strategy conforms to the clothing businesses that involve e-commerce To properly assess for certain if customer rates of…… Continue reading Customer Segmentation Based on Buying and Returning Behaviour

SiloSolver: Algorithm for Aggregating Siloed Customer Segments in Facebook Ads Campaigns

Data silo problem refers to related datasets located in different databases, systems, or files. In the case of online advertising, performance metrics are fragmented in different campaigns and ad sets, making it difficult to compare customer segments. In this research, we present SiloSolver, an algorithm that: (a) retrieves performance metrics for different customer segments across…… Continue reading SiloSolver: Algorithm for Aggregating Siloed Customer Segments in Facebook Ads Campaigns

Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

In this article we will be reviewing a research paper titled: Customer segmentation and strategy development based on customer lifetime value; published by Elsevier in the year 2006. The authors have presented an approach for evaluating customer value and segmenting customers into segments on the basis of their value. Following the segmentation of consumers on…… Continue reading Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

A Balanced View for Customer Segmentation in CRM

Introduction and the Research Problem Jongwook Yoon, Seok H. Hwang, Dan J. Kim, and Jongsoo Yoon proposed a study titled “A Balanced View for Customer Segmentation in CRM” published in the Ninth Americas Conference on Information Systems in 2003. The authors emphasize that customer segmentation is essential for enterprise customer relationship management (CRM) implementation. However,…… Continue reading A Balanced View for Customer Segmentation in CRM