Customer Segmentation Based on Buying and Returning Behaviour

In this article, we will be reviewing a research paper, titled: ‘Customer segmentation based on buying and returning behaviour’. The focus of this research paper is based on two aspects, which are:  To determine if a general-purpose strategy conforms to the clothing businesses that involve e-commerce To properly assess for certain if customer rates of…… Continue reading Customer Segmentation Based on Buying and Returning Behaviour

Approaches to Customer Segmentation

Research Problem Bruce Cooil, Lerzan Aksoy, and Timothy L. Keiningham proposed a study titled “Approaches to Customer Segmentation” published in the Journal of Relationship Marketing in 2008. The study focuses on how a multi-national firm has developed effective segmentation strategies and gained a conceptual understanding of how inventive and novel approaches can provide more value.…… Continue reading Approaches to Customer Segmentation

Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

In this article we will be reviewing a research paper titled: Customer segmentation and strategy development based on customer lifetime value; published by Elsevier in the year 2006. The authors have presented an approach for evaluating customer value and segmenting customers into segments on the basis of their value. Following the segmentation of consumers on…… Continue reading Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

Issues and Advances in Segmentation Research – A Summary

Today we will be reviewing a segmentation research article titled “Issues and Advances in Segmentation Research.” Yoram Wind is the author of this article. It was published in 1978 in the Journal of Marketing Research on the behalf of the American Marketing Association. The article serves as important base information for marketers to innovate their…… Continue reading Issues and Advances in Segmentation Research – A Summary

Soft Computing: Impactful Tools in Customer Segmentation

Introduction Knowing your customers is essential to a successful business. It helps establish a rapport between the customers and the business, and makes the customers personally attached to what they are buying. Customer segmentation helps organizations recognize customers with similarities as a group rather than as individuals. It makes it easy to serve consumers efficiently…… Continue reading Soft Computing: Impactful Tools in Customer Segmentation

A Balanced View for Customer Segmentation in CRM

Introduction and the Research Problem Jongwook Yoon, Seok H. Hwang, Dan J. Kim, and Jongsoo Yoon proposed a study titled “A Balanced View for Customer Segmentation in CRM” published in the Ninth Americas Conference on Information Systems in 2003. The authors emphasize that customer segmentation is essential for enterprise customer relationship management (CRM) implementation. However,…… Continue reading A Balanced View for Customer Segmentation in CRM

Customer Segmentation in a Large Database of an Online Customized Fashion Business

Introduction and the Research Problem The paper “Customer segmentation in a large database of an online customized fashion business” (2015) by Pedro Quelhas Brito, Carlos Soares, Sergio Almeida, Ana Monte and Michel Byvoet sets out to explore how data mining (DM) techniques can be used to drive marketing approaches in highly customized industries, such as…… Continue reading Customer Segmentation in a Large Database of an Online Customized Fashion Business

Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary

In this article, we will be reviewing a research paper titled: ‘Intelligent Value-Based Customer Segmentation Method for Campaign Management: A Case Study of Automobile Retailer’ (2008).  The research proposes an approach that blends consumer targeting and customer segmentation for an effective marketing strategy that targets the right kind of consumers. The research paper is authored…… Continue reading Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary

Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting

Introduction and the Research Problem Raquel Florez-Lopez and Juan Manuel Ramon-Jeronimo conduct a study reported in “Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting.” The primary theme of the research problem highlights how Customer relationship management (CRM) focuses on customer relations with various tools and strategies…… Continue reading Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting

Customer Segmentation Issues And Strategies For An Automobile Dealership With Two Clustering Techniques – A Summary

In this post, we review the customer segmentation research article, “Customer segmentation issues and strategies for an automobile dealership with two clustering techniques” (2015) by authors from Taiwan: Chih-Fong Tsai from National Central University, Ya-Han Hu from National Chung Cheng University, and Yu-Hsin Lu from Feng Chia University. The Business Case for Segmentation The authors…… Continue reading Customer Segmentation Issues And Strategies For An Automobile Dealership With Two Clustering Techniques – A Summary