Comparison of Google Analytics and SimilarWeb for Web Analytics

Approaches to collecting website analytics data can be grouped by the focus of data collection efforts, resulting in the emergence of three general methodologies, namely: user-centric, site-centric, and network-centric. Two industry standard and popular web analytics platforms are Google Analytics and SimilarWeb. Google Analytics is a site-centric service, and SimilarWeb is a user-centric service that…… Continue reading Comparison of Google Analytics and SimilarWeb for Web Analytics

Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites

Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websitesThis research compares four standard analytics metrics from Google Analytics with SimilarWeb using one year’s average monthly data for 86 websites from 26 countries and 19 industry verticals. The results show statistically significant differences between the two services…… Continue reading Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites

What Happened to Strategic Segmentation?

Introduction and the Research Problem Angus Jenkinson proposed a study titled “What happened to strategic segmentation?” published in the Journal of Direct, Data and Digital Market Practice in 2009. The study discusses segmentation performed from descriptive, predictive, and operational analysis presents the gold standard for a market analysis for marketers. The author highlights that 20…… Continue reading What Happened to Strategic Segmentation?

Customer Segmentation Based on Buying and Returning Behaviour

In this article, we will be reviewing a research paper, titled: ‘Customer segmentation based on buying and returning behaviour’. The focus of this research paper is based on two aspects, which are:  To determine if a general-purpose strategy conforms to the clothing businesses that involve e-commerce To properly assess for certain if customer rates of…… Continue reading Customer Segmentation Based on Buying and Returning Behaviour