Name2GAN Predict a name’s most likely demographics

Name2GAN is a service of Acua used to predict a name’s most likely demographics. “GAN” comes from Gender, Age, Nationality. Give it a try! Name2GAN ​Read more about the service! Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities. 54th Annual Hawaii International Conference on System…… Continue reading Name2GAN Predict a name’s most likely demographics

Is Death Only the Beginning? How People Mourn Artificial Characters in Social Media

We analyze the audience response to the death of narrative-driven fictitious characters with predetermined fates, whether part of a virtual or cinematic story, and specifically from video games and TV series. Our aim is to contribute to the studies of identification and empathy with fictitious characters in media, as well as to close the research…… Continue reading Is Death Only the Beginning? How People Mourn Artificial Characters in Social Media

The need for data validity when using analytics

A difficulty faced by scholars and practitioners working with numbers about people is that those who study people want numerical data about these people. Unfortunately, time and time again, this numerical data about people is wrong. Addressing the potential causes of this wrongness, we present examples of analyzing people numbers, i.e., numbers derived from digital…… Continue reading The need for data validity when using analytics

Analytics in practice

Digital analytics – the collection, measurement, analysis, and reporting of online data. Organizations desire to leverage analytics to increase productivity, increase efficiency, reduce costs, and improve the audience, customer, and user experience (ACU Experience). Data-driven decision-making = making decisions based on data.   See more about using analytics to make impactful data-driven decisions in our…… Continue reading Analytics in practice

Audience, Customer, and User Understanding

Understanding is the ability to interpret and make sense of the data insights generated through analytical processes. Understanding is the ability to interpret and make sense of the data insights generated through analytical processes. Goes beyond simply collecting and analyzing data to uncover patterns, trends, or correlations. Involves comprehending the implications of the data analysis…… Continue reading Audience, Customer, and User Understanding

Audiences, Customers, and Users are Roles

Audience, customers, and users are roles. People are assigned (or assume) these roles for clarity in a given context. Role is temporarily adopting the perspective of a particular platform, product, or system in a specific context. People place themselves as the intended group for that entity/service. Roles help evaluate usability, identify issues, and gain insights…… Continue reading Audiences, Customers, and Users are Roles

Differences Among Audiences, Customers, and Users

For Audiences, Customers, and Users – often interested in different analytics Audiences Typical analytics: likes, shares, comments, tags, reposting KPIs – engagements, dialog, conversations Customers Typical analytics: Impressions, clicks, CTR, CR, ROAI, reviews KPIs – purchases, revenue, money Users Typical analytics: Time on Task, performance, ease of use KPIs – usability, satisfaction See more about…… Continue reading Differences Among Audiences, Customers, and Users

What is a user?

Users are a group of people interacting with a system or device, utilizing the features and functions provided to perform tasks or achieve goals. User Types: can range from casual individuals to professionals who rely on complex software for specialized purposes. User Concept is fundamental to the design and development, as it helps determine how…… Continue reading What is a user?

What is a customer?

Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts. Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations. Customer Description involves considering demographics, interests, knowledge, & expectations…… Continue reading What is a customer?

What is an audience?

Audience – a group of people who are the intended recipients a particular message (i.e., content). Content is transmitted to a group of people who receive and interpret the message. Audience Description involves considering demographics, interests, knowledge, & expectations to tailor the message. Audience Analytics, including reactions to the content, can provide valuable insights to…… Continue reading What is an audience?