Wondering what factors contribute to high levels of online engagement?
In our research, we have found that one of the most reliable predictors of level of engagement for an ad, online content, or social media post for a given channel is simply size of the target population.
For example, we’ve ranked viewers of YouTube channels by country. The ranked list is strongly correlated to country population.
We have developed a tool, SegmentSizeEstimator, that estimates world population sizes based on language, biological sex, age, and topics of interest. you can also filter by country and compare population estimates using either Facebook or Twitter profiles. Topics of interest correspond to categories of Facebook or Twitter ads. SegmentSizeEstimator is provided as a free service.
Here are some examples of SegmentSizeEstimator.