In this article, we will be reviewing a research paper titled: ‘Intelligent Value-Based Customer Segmentation Method for Campaign Management: A Case Study of Automobile Retailer’ (2008). The research proposes an approach that blends consumer targeting and customer segmentation for an effective marketing strategy that targets the right kind of consumers. The research paper is authored…… Continue reading Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary
Using 27 million flight bookings for 2 years from a major international airline company, we built a Next Likely Destination model to ascertain customers’ next flight booking. The resulting model achieves an 89% predictive accuracy using historical data. A unique aspect of the model is the incorporation of self-competence, where the model defers when it…… Continue reading Forecasting the Nearly Unforecastable: Why Aren’t Airline Bookings Adhering to the Prediction Algorithm?